How do you sell in your domestic market? Do you just sit and hope the
phone will ring or do you have plans and strategies in place to try and
ensure the constant flow of profitable business?
And what about exports - do you make the same commitment or is it just
an add-on, nice when you get it, but who really cares?
Although exports often start by accident, with the arrival of an enquiry
out of the blue, even with the advent of Low Cost Airlines and the Internet,
speculative exporting flying off around the world is expensive, time consuming
and rapidly leads to disillusionment with only a massive collection of
airline loyalty points to show for it.
Get SMART, get an Export strategy and make Export a major contributor
to your profits, not your costs.
So what is it going to be - an agent, a distributor, over the internet,
employ a local, acquire a foreign company, set up a JV, sell direct, let
the office manager deal with it ...
And just where do you start? Which countries, which markets? Which products
- all of them or just some of them? - It is not that easy and the chances
are you will have to do something very different from your domestic operation.
This is likely to require a whole lot of new skills, assuming that is,
you actually know which way to go. Export Planning and Market Entry strategies
go hand in hand and at International Trade Team Partners we can use our
knowledge and experience to help you set out your stall for profitable
exports.
For more information click here to email
or phone 01798 874925. |